In 1930, the story of Lejaby's relationship with women began with Gabrielle Viannay. The first bras manufactured in the backroom of a cinema in Bellegarde, near Lyon, very quickly experienced great success. Nicknamed "bras à la Gaby", they quickly became the standard in the industry and the Lejaby brand then took shape. A symbol of all these innovations, the "Miss Top" line launched in 1965 quickly became a bestselling item. With this success, Lejaby became the No. 2 French lingerie brand and began its international expansion.