In 2007, Diane partnered with a company specializing in the production of molded cup babydolls. Together, Diane and the design team worked to create In Bloom by Jonquil. Giving the feminine, graceful elements of Jonquil a fresh, flirty flair, they began by incorporating molded cups into Diane’s elegant, European designs. In Bloom is designed to make a woman feel irresistible and girly, exposing her inner ingénue, and urging her to come on out and play!